An information processing apparatus includes a determination unit configured to determine whether data including identification information of a user satisfy a condition to conceal the identification information, the data being generated when the user uses an apparatus, the condition being stored in a condition storage; a concealing unit configured to execute a concealing process to conceal the identification information included in the data when the data satisfy the condition; and a data storage configured to store one of the data including the identification information and data including the concealed identification information.