A system comprising marketplaces, developer sites and a marketplace platform is described. The marketplaces allow companies to purchase many applications from many sources, including the developer application. The developer site provides the developer application and allows companies to purchase the developer application. The marketplace platform provides a single application programmer interface (API) for companies to license the developer application through both the marketplaces and the developer site. The platform also provides for managing user entitlements the developer application for both the plurality of marketplaces and the developer site.