A system using a mobile device and computing device connected to a network, a member database containing information on the members of the system and the gift items each has identified in one or more gift lists, and a merchant database containing information on merchant geolocations and inventories. The mobile device uses geolocation identification software utilizing GPS technology to pinpoint the mobile device's geolocation. The computing device compares the mobile device's geolocation to the merchant geolocations and compares the merchant inventories with the gift items. If a merchant located within a threshold proximity of the mobile device has a gift item in its inventory, the computing device sends an alert over the network to the mobile device indicating the geolocation of the merchant and gift item offered for sale.