Methods and Devices are disclosed for performing automatic check-ins for a user associated with a mobile device. In some embodiments, the process is completely automated with no user intervention once the process has started. In some embodiments, the user is prompted for confirmation before the check-in is generated. The automatic check-in is performed based on detecting a social context which includes a current location of the user of the mobile device and applying rules. The rules may include an action part, a condition part, and qualifier part. The rules and the individual parts of the rules may be independently editable by the user.