In one implementation, a cloud service server supplements one or more call centers or data centers. The cloud service server receives a customer identification value from a call center, which may include a phone number or an address for the customer. The cloud service server generates a profile request for one or more social networking services for profile information based on the customer identification value and sends the profile information to the call center. The call center returns customer context data from the call center associated with the customer. The cloud service server stores the customer context data and the profile information in associated with the customer identification value.