An apparatus can include an external interface, a user interface, and an assembly engine. The external interface can receive, from a gateway device, a subscriber content price for multimedia content, the subscriber content price being based on a lead-time of electronic delivery of the multimedia content via at least one transport provider servicing the customer premises equipment, and receive the multimedia content within the lead-time. The user interface can schedule, based on the subscriber content price, electronic delivery of the multimedia content to the customer premises equipment within the lead-time. The assembly engine can retrieve the multimedia content from a storage device and output the multimedia content to a display device.