There are provided a deceleration end location storage system that can appropriately store a deceleration end location at which a vehicle ends deceleration in decelerating action even for a road on which the content of the decelerating action tends to vary because of a disturbance such as a road with a large amount of traffic, and a drive assist system, a drive assist method, and a computer program that can provide appropriate drive assistance for a vehicle on the basis of stored deceleration end locations. In the case where a vehicle performs decelerating action, a deceleration end location at which the vehicle ends deceleration in the decelerating action is specified. A variation range that matches the road type of a road on which the deceleration end location is provided is set. In the case where learning data stored in a learning DB 32 already include learning data for a different deceleration end location provided within the variation range set from the present deceleration end location, such deceleration end locations are stored as learning data for the same deceleration end location.