A vehicular display apparatus can be provided on a vehicular instrument panel and the apparatus provides a display for a vehicular crew. The apparatus can include; a half mirror located at a back side of the vehicle with respect to the liquid crystal display, the half mirror configured to transmit an image from the liquid crystal display to the back of the vehicle, and to reflect light from a direction intersecting with a front-back direction of the vehicle to the back of the vehicle, a first decorative member located at a side of the intersecting direction, and a light emitting member configured to irradiate light at least one of from and towards the first decorative member.