An image forming apparatus includes an image bearer; a transfer rotator to contact the image bearer to form a transfer nip therebetween; a bias application device to apply, to the transfer rotator, a transfer bias, a cleaning bias to remove toner adhering to the transfer rotator, and a non-image area bias smaller in absolute value than the cleaning bias; and a controller to control the bias application device and set a sheet feeding interval according to a predetermined condition. When the sheet feeding interval exceeds a predetermined threshold, the controller causes the bias application device to apply, to the transfer rotator, the non-image area bias for an application time Z and the cleaning bias for a time X−Z within the sheet feeding interval when X represents the sheet feeding interval, and the application time Z is increased as the sheet feeding interval is increased.