Invention Grant
- Patent Title: Multi-touch attribution model for valuing impressions and other online activities
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Application No.: US14688184Application Date: 2015-04-16
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Publication No.: US09891967B2Publication Date: 2018-02-13
- Inventor: Matthew David Curcio , Robert Lawrence Grzywinski , Benjamin Charles Linsay
- Applicant: Aggregate Knowledge, Inc.
- Applicant Address: US CA San Mateo
- Assignee: AGGREGATE KNOWLEDGE, INC.
- Current Assignee: AGGREGATE KNOWLEDGE, INC.
- Current Assignee Address: US CA San Mateo
- Agency: Mahamedi IP Law LLP
- Main IPC: G06F9/00
- IPC: G06F9/00 ; G06F9/54 ; G06Q30/02
Abstract:
To implement a multi-touch attribution model, a conversion event resulting from user activity is programmatically detected. A set of events that precede the conversion event is identified. Respective events of the set occur on respective websites. The conversion event is attributed to multiple websites of the respective websites.
Public/Granted literature
- US20150220974A1 MULTI-TOUCH ATTRIBUTION MODEL FOR VALUING IMPRESSIONS AND OTHER ONLINE ACTIVITIES Public/Granted day:2015-08-06
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