Techniques to share application data through a messaging system are described. In one embodiment, an apparatus may comprise a messaging component operative to receive a message package from a messaging service at a messaging client on a client device, the message package addressed from a source messaging account and addressed to a recipient messaging account, the recipient messaging account associated with the messaging client on the client device; extract an application data payload from the message package; receive an application service recommendation package from the messaging service, the application service recommendation package comprising an application service identifier; and an application interoperation component operative to transmit at least a portion of the application data payload to a recommended application service by the messaging client, the recommended application service identified by the application service identifier. Other embodiments are described and claimed.