In a method for identifying and inserting hyperlinks within a software application, a processor receives a request for one or more recommended hyperlinks, wherein the request corresponds to a location for a hyperlink insertion in the software application. A processor receives contextual information about the request. A processor identifies one or more hyperlinks corresponding to the contextual information. A processor receives a selected hyperlink from the one or more hyperlinks. A processor inserts the selected hyperlink at the location in the software application.