Invention Grant
- Patent Title: System for managing dynamic placement of advertisements in electronic information pages
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Application No.: US11462292Application Date: 2006-08-03
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Publication No.: US09892425B2Publication Date: 2018-02-13
- Inventor: Frederic Laruelle , Ralf Pfeiffer , Rick Phung , David Van Everen
- Applicant: Frederic Laruelle , Ralf Pfeiffer , Rick Phung , David Van Everen
- Applicant Address: US CA Daly City FR Boulogne-Billancourt
- Assignee: Genesys Telecommunications Laboratories, Inc.,Alcatel Lucent
- Current Assignee: Genesys Telecommunications Laboratories, Inc.,Alcatel Lucent
- Current Assignee Address: US CA Daly City FR Boulogne-Billancourt
- Agent Stephen J. Wyse
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02
Abstract:
A system for serving electronic advertisements over a data packet network has a node connected to the data packet network, data storage accessible to the node for holding advertisements for service and associated data, and a software instance running on the node for selecting and causing placement of advertisements including selected associated data. The system is characterized in that the advertisements are selected and served base on some real time information accessible to the software instance and wherein the associated data may be individually or collectively embedded into or deployed with the advertisements based at least in part on evaluation of the information accessed.
Public/Granted literature
- US20070226057A1 System for Managing Dynamic Placement of Advertisements in Electronic Information Pages Public/Granted day:2007-09-27
Information query
