Various methods for unwanted traffic control in a wireless network are provided. One example method may include detecting an occurrence of unwanted content as indicated by receipt of a complaint about a content item provided by a source device, wherein the complaint may be received from a remote mobile device or generated locally based on a local detection. The example method may further include determining a trust value for the source device based at least on the complaint, determining that the source device is a distrusted device based at least on a comparison between the trust value and a trust threshold value, and causing traffic from the source device to be controlled as unwanted traffic. Similar and related example methods, example apparatuses, and example computer program products are also provided.