Methods, apparatuses and systems for playing video media, and a computer storage medium are described. The method applied to a network side includes: receiving an audio call request from a calling terminal; acquiring video media information that needs to be played in a current call; and playing the video media for the calling terminal. The method applied to a terminal side includes: sending an audio call request to a network side; and receiving and playing video media from the network side. The apparatus applied to a network side includes: a receiving module arranged to receive an audio call request from a calling terminal; an acquisition module arranged to acquire video media information that needs to be played in a current call; and an execution module arranged to play the vide media for the calling terminal.