Provided is a method for identifying and controlling traffic in a wireless communication system. The method includes receiving, by a gateway, a rule corresponding to a determined policy and packet filter information from a policy server upon receiving an Internet Protocol (IP) session establishment request from a User Equipment (UE); installing a packet filter according to the received packet filter information; and after a Transmission Control Protocol (TCP) session is established between the UE and a content server, identifying traffic using the packet filter and transmitting the identified traffic to a Radio Access Network (RAN) to schedule packet responsive to a Hyper Text Transfer Protocol (HTTP) request being from the UE after a Transmission Control Protocol (TCP) session is established between the UE and a content server.