A network device receives a definition for a data product of consumer Internet-of-Things (IoT) data and registers multiple machine-type communications (MTC)-devices for collection of consumer IoT data. The MTC devices provide the consumer IoT data with heterogeneous formats. The registering identifies a profile for each MTC device and particular data types authorized for collection. The network device receives consumer IoT data generated by the multiple MTC devices and extracts the particular data types from the IoT data. The network device normalizes the extracted data to include a uniform data format, and aggregates the normalized IOT data into clusters that exclude device identifiers. The network device constructs the clusters into a data portfolio that meets the definition for the data product.