An apparatus and method for managing wireless transmission capacity, comprising storing, at a server, available wireless transmission capacity obtained from a wireless transmission capacity provider, reserving by the server at least part of said available wireless transmission capacity for a first user, updating said stored information based on said reserved wireless transmission capacity, receiving by the server an indication about wireless transmission capacity need concerning another user, detecting that said wireless transmission capacity need cannot be met, and taking action by the server to increase wireless transmission capacity available for allocation for said another user.