A method for distributing product using a consumer refillable packaging in a retail environment comprises manufacturing a liquid product at a point of manufacture. The liquid product is then transferred to a retail location in a refillable canister, which is mounted in a storage room as part of a delivery subsystem for communicating the liquid product from the storage room to a refill station in a retail floor space. Consumers operate the refill station to refill a refillable container with the liquid product from the canister in the storage room via the refill station.