An image forming apparatus includes: a correction unit correcting image data based on a correction condition; an image forming unit forming an image based on the corrected image data; a transfer unit transferring the image onto a sheet; a measuring unit measuring a measuring image on an image bearing member; a converting unit converting a measurement result of the measuring image, based on a conversion condition; a first generating unit generating the correction condition based on the converted measurement result; an acquiring unit acquiring a measurement result of a test image formed on the image bearing member; a controller forming a test image on the sheet; a receiving unit receiving instruction from a user comparison of a sample image and the test image transferred on the sheet; and a second generating unit generating the conversion condition, based on the instruction and the acquired measurement result of the test image.