A method and an apparatus for providing a search result are provided. The method can include obtaining at least one search result card, in a computer memory, according to an input search term, in which each of the at least one search result card comprises a first surface and a second surface, and a search result is recorded on the first surface and/or the second surface. The first surface of each of the at least one search result card can be displayed on a display. A request to turn a first search result card over can be determined to have been received, in which the first search result card is the search result card firstly selected from the at least one research result card. The first search result card can be visually turned over to display the second surface of the first search result card on the display.