Systems and methods for using facial patterns for information access via optical barcodes are provided. In example embodiments, a computer accesses an image, the image including a geometric shape. The computer determines, using a facial recognition module, that the accessed image includes a face inside the geometric shape. The computer determines, using the face inside the geometric shape, an orientation of the geometric shape. The computer decodes, based on the determined orientation of the geometric shape, data encoded within the geometric shape. The computer accesses, via a network, a resource that corresponds to the decoded data. The computer presents, at a display device, a graphical output corresponding to the accessed resource.