A method for online marketing provides that one or more processors receive content from an online social media site that is a review of a product of a product type. One or more processors determine a reviewer of the content that generates at least one positive review associated with the product of the product type and determines a reputation score of the reviewer based, at least in part, on the quantity of positive reviews and response data associated with the positive reviews, and one or more processors determine whether the reputation score of the reviewer of the at least one positive product review meets a predetermined threshold condition.