A solution for training guidance is provided. A method related to the solution includes acquiring, in a training guidance apparatus, cardiovascular data representing cardiovascular measurement on a user carrying out a physical exercise, wherein the acquired cardiovascular data is real-time data measured during the physical exercise. The method further includes determining exercise guidance attributes from the cardiovascular data with respect to at least one training target of the physical exercise, selecting a video clip matching with the guidance attributes, and causing display of the video clip to the user.