An insulator is rendered less breakable. A spark plug insulator is a tube-shaped spark plug insulator having a through hole extending in a direction of an axial line. The spark plug insulator contains alumina as a main component and mullite at at least part of the insulator. Mullite is contained in only an inner circumferential surface of the tube-shaped spark plug insulator and in at least part of the inner circumferential surface of the spark plug insulator in an area extending toward a distal end from a portion having a largest outer diameter.