Invention Grant
- Patent Title: Methods and apparatus to collect distributed user information for media impressions and search terms
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Application No.: US14959990Application Date: 2015-12-04
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Publication No.: US09912482B2Publication Date: 2018-03-06
- Inventor: John R. Burbank , Madhusudhan Reddy Alla
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US NY New York
- Agency: Hanley, Flight & Zimmerman, LLC
- Priority: AU2013204953 20130412
- Main IPC: H04L29/06
- IPC: H04L29/06 ; H04L9/32 ; G06F17/30 ; G06F21/62 ; G06Q50/00 ; H04L12/58 ; H04L29/08 ; H04W12/02
Abstract:
Disclosed examples involve obtaining encrypted identifiers identifying at least one of a device or a user of the device, sending respective ones of the encrypted identifiers to corresponding database proprietors, receiving user information corresponding to the respective ones of the encrypted identifiers from the corresponding database proprietors, and associating the user information with at least one of a search term collected at the device or a media impression logged for media presented at the device.
Public/Granted literature
- US20160087799A1 METHODS AND APPARATUS TO COLLECT DISTRIBUTED USER INFORMATION FOR MEDIA IMPRESSIONS AND SEARCH TERMS Public/Granted day:2016-03-24
Information query
