Techniques to manage presence information based on routing rules are described. An apparatus may comprise a presence management component operative to manage presence information for a presentity. The presence management component comprises a presence interface module operative to receive a routing rule for a communication event for a presentity node used by a presentity. The presence management component also comprises a presence control module communicatively coupled to the presence interface module, the presence control module operative to determine presence state information based on the routing rule. The presence management component further comprises a presence publish module communicatively coupled to the presence control module, the presence publish module operative to publish the presence state information to multiple watcher nodes. Other embodiments are described and claimed.