Resource feature transfer is described. In one or more embodiments, information is collected about interaction of an unauthenticated user of a computing device with a resource, such as content (e.g., a web page) or an application. The information may identify the user, a device or application used to interact with the resource, and so on. This information is communicated to an identity management service (IMS) to determine features to make accessible to the unauthenticated user when interacting with the resource. During the interaction, the user initiates authentication to a corresponding user profile. To achieve a consistent user experience, the features made accessible to the user when unauthenticated are transferred so they are also accessible when authenticated. To do this, authentication information is communicated to the IMS with a token indicating the features determined for the unauthenticated user. The IMS then merges these features with features indicated by the user profile.