A system and method of presenting a commerce application to an electronic device of an end-user are disclosed. The method includes establishing electronic communications from the end-user to a first server (e.g., an electronic marketplace) in response to the end-user accessing an element presented by the first server, and establishing electronic communications between the first server and a second server. The second server may be, for example, another electronic marketplace. The first server sends a graphical interface feature to the end-user. Substantially concurrent with the first server sending the graphical interface feature, the second server transmits electronically graphical content to be placed within the graphical interface feature on a browser on an electronic device of the end-user. The blending of the graphical interface feature and the graphical content is transparent to the end user; thus, the end-user may be unaware that additional information is being received from the second server.