The present disclosure relates to a method for displaying splash screen content, a terminal, a content server, and a system therefor. The method includes: receiving a content request sent by a terminal, the content request carrying first time and/or a geographical location of the terminal, the first time being time when the terminal last requests splash screen content; acquiring splash screen content according to the first time and/or the geographical location of the terminal; and sending the splash screen content to the terminal such that the terminal displays the splash screen content. The content server includes: a first receiving module, a first acquiring module, and a first sending module. The terminal includes: a second sending module, a second receiving module, and a display module. The system includes: a terminal and a content server. The present disclosure enhances personality and interest of a terminal product and improves user experience.