A network system for providing content to a mobile computing device of a user based upon the location of the mobile computing device. A wireless internet access point provides access to a single vendor web site such that upon connecting the wireless internet access points to the user's mobile computing device, a processor determines whether the device is associated with a user and if so, said device is directed to the landing page of the vendor web site when the user mobile computing device's device location is within a predetermined proximity to the wireless internet access point of that vendor.