An interface for an audience response system and method of operation is disclosed, The interface includes a receiving mechanism to receive transmissions from a plurality of hand-held audience response units programmed to transmit data according to a first transmission protocol in response to a user input, where the data comprises response data corresponding to the user input and unit data suitable to identify a particular user. The interface further includes logic to convert the data in the received transmissions into a data package for transmission according to a second transmission protocol, and to selectively control a transmitting mechanism to wirelessly transmit the data package, for example, over a wireless RF network, for example, Wi-Fi, Wi-Max and the like according to the second transmission protocol.