Systems and methods for providing an interactive multimedia experience are described. For example, a method for providing interactive content includes receiving content data, receiving an indication of a region within a frame of the content data, receiving a scripting event associated with the region, wherein the scripting event specifies an action to be taken responsive to a trigger, receiving a metadata tag or a reference to the metadata tag, the metadata tag associated with the region, and formatting at least a portion of the content data, the indication of the region, the scripting event, and the metadata tag or the reference to the metadata tag in accordance with a file format for transmission.