A method of operating a video display device is provided. A reception unit obtains uncompressed audio and video content. A display unit displays the uncompressed audio and video content. An enhanced service management unit receives first content information comprising a trigger based on first characteristic information extracted from the uncompressed audio and video content, executes an application related to the uncompressed audio and video content based on the trigger, receives second content information related to the uncompressed content based on second characteristic information extracted from the uncompressed audio and video content, and terminates the application when the content information satisfies an application termination condition.