Embodiments of the present invention provide a paging method, apparatus, and system, so as to implement paging of UE in an area with relatively poor signal coverage. UE includes: a receiving unit, configured to receive a broadcast message sent by a base station; and a determining unit, configured to determine whether the UE is first UE where the determining unit is further configured to: in a case in which it is determined that the UE is the first UE, determine a start PF and a start PO according to the first radio frame parameter; the determining unit is further configured to determine a first subframe set according to the start PF and the start PO; and the receiving unit is further configured to receive, according to the start PF, the start PO, and the first subframe set, a paging message sent by the base station.