Wireless service is provided to a service area using limited resources dynamically reallocated to maximize capacity in high demand regions. An antenna array transmits a plurality of downlink beams, each covering a respective region of a service area. An antenna management logic identifies a high demand region serviced by downlink beams transmitted from a first set of antennas at a first power level and a low demand region serviced by downlink beams transmitted from a second set of antennas at a second power level. The antenna management logic reconfigures the antenna array to provide the wireless service to the high demand region at a power level higher than the first power level, and to provide the wireless service to the low demand region at a power level lower than the second power level, such that the antenna array does not exceed a maximum power level available from a power supply.