A support for one or more rolls of sheet stock material includes a sloped support surface for supporting at least one roll, an operating stop toward a lower end of the support surface that defines an operating position at which a stock roll is held for paying out sheet stock material from the roll, and a holding stop. The holding stop extends above the support surface. The holding stop holds one or more rolls at a location spaced from the operating position, and is movable to allow a stock roll to move down the support surface, past the holding stop to the operating position.