A web service tagging tool that includes a memory operable to store subscription tags and a web service application. The web service application includes a tagging engine configure to generate a subscription tag linking target data fields, target data location information, and a triggering event. The tagging engine is further configured to send data content comprising the subscription tag to the user application. The web service application further includes a data collection engine configured to receive data from the target data fields in response to the triggering event. The web service application further includes a data feed engine operably coupled to the data collection engine. The data feed engine is configured to generate one or more data feeds comprising at least a portion of the user data and to forward the one or more data feeds based on routing instructions.