The methods and systems described herein relate to identifying a target object on a web page by receiving rendering instructions associated with the web page, parsing the rendering instructions to identify a target object candidate amongst the web page elements; rendering the web page based on the rendering instructions, executing a verification process to confirm that the target object candidate is the target object, applying a set of predetermined rules to the rendered version of the target object candidate and assigning a likelihood parameter indicative of a probability of the target object candidate being the target object. Other embodiments of the verification process are also disclosed herein.