Methods, systems, and computer program products for encrypting photograph metadata are provided. An image file is received. The image file includes digital image data and a plurality of data fields. A first data field of the plurality of data fields includes a first metadata. A rule set for modifying the first metadata is received. In response to determining that at least one rule of the rule set corresponds to the first metadata, the first metadata is encrypted based to create a second metadata. The second metadata is stored in the image file.