Various methods and devices are provided for integrating location tracking and cargo identification. For example, an identification of a cargo carrier can be provided, such as by an identification or tracking device associated with the cargo carrier. Also, an identification of a carried asset can be provided, such as by a tag or optical code associated with the carried asset. Further, a determination can be made whether the carried asset is being added to or removed from the cargo carrier. This could be done automatically or based on user input. This information can be collected and stored in association with each other so that location information about the carried asset can be provided to users.