Methods, products, apparatus, and systems may provide for identifying a set of users associated with one or more collaboration artifacts. Additionally, a set of networks including a plurality of candidate social networks may be identified. Moreover, a relationship strength may be determined between the set of users associated with the one or more collaborations artifacts and each of the candidate social networks to identify one or more relevant social networks from the candidate social networks. Determining the relationship strength may include calculating a similarity metric. In addition, at least one member affiliated with the one or more relevant social networks may become aware of the collaboration artifact.