An example computer includes: an image acquiring unit that acquires an image of a real space captured by an imaging device; a feature detecting unit that detects a feature from the image; a determining unit that determines a virtual object, or, a virtual object and an aspect of the virtual object while changing the same in accordance with a recognition condition of the detected feature; an image generating unit that generates an image of a virtual space in which the determined virtual object or the virtual object in the determined aspect is placed on a basis of the feature; and a display controlling unit that displays an image on a display device such that the image of the virtual space is visually recognized by a user while being superimposed on the real space.