A method for integrating game products with sale and dissemination of digital media to players includes providing for players to purchase digital media for download at a purchase price that enters the player into a game wherein the player's downloaded digital media determines whether or not the player has won in the game. The purchased downloads are downloaded from a library, wherein a number of the digital media are stored in the library in their original format, and a defined number of the digital media stored in the library are modified from their original format to include an auditory or visual indication of a winning lottery play. The players download and listen to or view their downloaded digital media to determine if they have purchased a winning digital media in the lottery game. Players losing in the lottery game may be provided a downloaded digital media in its original format.