Disclosed embodiments relate to a light-emitting assembly and a display device. In some embodiments, the light-emitting assembly includes a lamp bead a lamp bead mounting plate and a lamp bead shading face mask, the lamp bead shading face mask covering the lamp bead, and there is a distance between the lamp bead shading face mask and the lamp bead, at least two side faces of the lamp bead shading face mask including light emergence holes, wherein one side, facing the lamp bead mounting plate, of the lamp bead shading face mask is provided with a first reflecting surface; one side, facing the lamp bead shading face mask, of the lamp bead mounting plate is provided with a second reflecting surface; and light emitted by the lamp bead is reflected by the first reflecting surface and the second reflecting surface and then emitted out of each of the light emergence holes.