A cloud computing device facilitates distribution of digital content by receiving multimedia content and a corresponding effect uploaded from a source device and storing the multimedia content with the corresponding effect, receiving an access request from a requesting device for the multimedia content, and determining whether the requesting device is a registered device. In response to the requesting device not being a registered device, the requesting device is registered and a registered device capabilities list is updated. A determination is made based on the registered device capabilities list on whether the requesting device is compatible with the multimedia content and effect. Based on a compatibility determination, data is transmitted to the requesting device to facilitate playback of the multimedia content and effect.