A method and system for delivering a service is provided. The method includes enabling a social application container computer system from an end user device, via an application program interface (API) executing in the social application container computer system invoked by an application running on the end user device. Transaction data describing a transaction request of a user of the end user device is collected from the end user device via the application and the API. Transaction specific context is generated based on the transaction data. User specific context is generated based on user data present in the transaction data.