The present disclosure describes a sensing technology. A pattern code recognition multimedia playback apparatus and driving method therefor according to some embodiments recognize pattern code by using pattern code recognition pen, extract multimedia data corresponding to the recognized pattern code from pattern code recognition set-top box, and control playback of the multimedia data, thus easily calling multimedia data stored in memory pack attached to the pattern code recognition set-top box with the pattern code recognition pen for recognizing pattern code printed on pattern code-printed material and promptly and easily watching the multimedia data played through display unit. The present disclosure provides various curriculums including animation, storytelling, dancing, and the like, to allow infants or preschool children to easily access contents to learn described in studying materials through the display unit, thus improving learning efficiency of the kids and assisting intelligence development, personality development, and emotion development.