In one embodiment, a system includes a programmable hearing device configured to deliver a sequence of outputs in-situ, each output corresponding to a sound segment, wherein the outputs are delivered according to fitting parameters programmed into the programmable hearing device, and a computing device communicatively coupled online to a remote server. The computing device may be configured to receive a consumer input indicative of a subjective assessment of the consumer of each of the sound segments, wherein the consumer input is configured to adjust one or more fitting parameters associated with the output corresponding to the sound segment being assessed, wherein the fitting application is configured to make adjustments to the fitting parameters in accordance with the consumer input.