A sheet material feeding apparatus includes a first roll 106, and a second roll 108 arranged vertically below first roll 106, to feed a sheet material clamped between the first roll 106 and the second roll 108. The sheet material feeding apparatus further includes a first motor 102 provided with a rotatable first motor shaft 104 coupled to the first roll 106, and a second motor 103 provided with a rotatable second motor shaft 105 coupled to the second roll 108. The first motor shaft 104 and the second motor shaft 105 rotate at substantially the same rotation speed to allow the first roll 106 and the second roll 108 to rotate in synchronization with each other.